Summary 

The Marketing Associate provides strategic, advisory and tactical marketing support to the North Alabama region and to selected industry groups.  This includes executing on a comprehensive marketing plan. This position also supports assigned Industry groups advising on strategy and executing initiatives. The Marketing Senior /Associate reports to the Firm’s Director of Marketing – Industries. 

 

Primary Job Responsibilities 

 

Demonstrates extensive knowledge and/or a proven record of success in executing efforts in marketing trends, industry-leading practices, and digital marketing techniques, emphasizing the following areas: 
 

  • Implementing marketing tactics across several functional areas of the marketing mix including: advertising, brand, communications, corporate responsibility, digital and social marketing, events, hospitality, public relations, thought leadership to support marketing strategy; 
  • Implementing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to pipeline and revenue generation, developing relationships and increasing brand awareness; 

 
Demonstrates extensive abilities and/or a proven record of success in the following areas: 
 

  • Executing leading edge integrated marketing programs and leveraging the latest marketing technologies to create a greater client experience and provide measurable results; 
    • Understanding how marketing and sales functions/tactics work together to drive sales strategy on accounts.
  • Executing marketing strategies and plans that deliver positive results in brand awareness and revenue growth; Lead the pursuit process for large opportunities and oversee proposal development. 
  • Strategic thinking with a willingness to tactically execute; 
  • Building and maintaining strong relationships at all levels – leadership, peers, subject matter experts, other teams and resources;
  • Demonstrating agility in navigating a large organization; strong collaboration skills and adept at overcoming internal barriers and resource constraints to produce successful program(s); 
  • Quickly grasping the firm's capabilities and offerings and incorporating messaging into marketing programs; 
  • Writing and communicating effectively, specializing in translating complex concepts into easy to understand and compelling messages; 
  • Utilizing and applying marketing automation knowledge and client relationship management (CRM) tools to measure the ability to track results of integrated marketing programs and translate information into strategic insights/recommendations; 
  • Work through the Marketing & Communications team (internal team within the Marketing Division – MARCOM) and local leadership to develop branding and media strategies specific to the region 
    • With MARCOM’s assistance create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email campaigns and events to drive customer acquisition.
    • Optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Evaluating potential marketing activities, alignment to marketing strategy, targets and business development opportunities; and, 
  • Leveraging proven abilities in project management, as well as manage multiple and complex priorities. 
  • Researching and using analytical skills and ability to pull out relevant data/information and provide synopses for stakeholders;
     

Experience Requirements 

  • Bachelor’s degree in Business, Marketing or related field is required.   
  • Minimum of one years of experience in marketing, communications, PR, advertising and/or journalism. Preferably two years experience.
  • Prior experience in marketing role within a professional services firm required, accounting industry experience preferred. 
  • Motivated, self-starter with excellent presentation and communication skills. 
  • Strong organizational and leadership skills are required.  
  • Strong analytical skills (use of spreadsheets to report data).  
  • Demonstrated ability to contribute creatively, exercise sound judgment and effectively prioritize, multi-task and meet deadlines. 
  • Ability to build working relationships and effectively communicate with Firm executives, Members, staff and outside vendors. 
  • Excellent oral, written, technical and interpersonal skills. 
  • Ability to work independently as well as a productive team member. 

 

Computer Proficiencies 

Microsoft Office (Word, Excel, PowerPoint, Outlook, Publisher) 

HubSpot CRM (preferred) 

Adobe applications (Acrobat) (InDesign, Photoshop, Illustrator preferred) 

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